My Journey and Vision

Hello, I'm Courtney Washington, proud owner and visionary behind Generational Marketing. Armed with a BS in Management & Marketing and an MBA, I embarked on a mission to transform businesses through bespoke, impactful marketing strategies.



My journey started at an Aveda salon, where I swiftly scaled revenues from $575k to a whopping $1.7m in just four years through marketing and operational management. The experience was both thrilling and educational, laying the groundwork for what was to come. My passion for marketing soon turned into a full-fledged business during the pandemic, as I realized how critical an online presence had become.

Our Approach & Expertise

At Generational Marketing, we do more than just deliver results - we empower you to understand the language of marketing. Our approach is grounded in transparency, ensuring you're not just a spectator but an active participant in your brand's growth. The rewarding process of witnessing multiple businesses grow by 25% in just three months under our guidance has been a testament to this belief.

While my roots are firmly planted in the beauty, wellness, and lifestyle industry, my love for marketing is not confined to one niche. From spas to realtors to restaurants, our portfolio is continually expanding, reflecting our adaptability and commitment to our clients' diverse needs.

Building A Legacy & Future Plans

This business is more than just my livelihood; it's a legacy I'm building for my eight nieces and nephews. As the first entrepreneur in my family, I envision a future where I can pass on my knowledge and inspire the next generation of innovative thinkers. Our services have grown over time to include website and logo design, advertising, copywriting, and SEO, among others. I've built a team that shares my passion for excellence and the drive to deliver remarkable results for our clients.

Welcome to Generational Marketing - I can't wait to help you build your dream!